This week saw Bon Jovi claim the third biggest slide in US chart history.
The Circle debuted in the US Album Chart at number 1 (the bands third consecutive) but this week it fell an astonishing 18 places to number 19. Only Marilyn Manson and Incubus has have bigger falls from grace from the number 1 spot.
The Circles first weeks sales were less than impressive. 163,000 copies were sold but a dreadful 50,153 were sold week 2. This could be the first Bon Jovi album not to sell more than 500,000 copies.
There was no reasons in particular for die-hards or even casual fans not to buy the album in the US. Wall mart had the CD for the special price of $6.99 and Amazon offered the download at $3.99. Those prices are more than reasonable in a time of world recession.
So what’s the reason behind the drop in sales? Illegal downloads? I’m not buying that (excuse the pun) some albums have sold by the hundreds of thousands in the last year despite the albums being leaked on the internet.
For me it’s a case of a Bon Jovi overload. From 1985-2002 the band released (not including the Greatest Hits, Live album & TLFR) 7 albums averaging nearly 3 years before each release.
Since 2003 they have released 4 albums lowering the average time between albums to 1.5 years.
But the main fact is that the band have released 3 albums in the last 5 years and that’s too much.
More albums will mean even die-hards are seeing and hearing to much of the band.
We would all like our favorite bands to release a new album every week but if they did the quality of song would suffer and that’s what’s happened to Bon Jovi.
While The Circle is a good album and the best since 1995s These Days, if you bought the three albums (Bounce, Have A Nice Day & Lost Highway) since 2003 then you would be well excused for giving the latest offering a miss and I believe that’s what’s happened.
Bon Jovi have finally released an album worth telling the world about but the world has heard too much mediocrity to give it any of its time.
Album sales will pick up when the band starts touring but The Circle may already be officially the worst selling Bon Jovi album of all time.
After the next tour the band need to go away and come back in 4 or 5 years maybe longer. They need to make people want/need/crave another Bon Jovi album. They need to be totally off the radar like when they took a break between New Jersey and Keep The Faith.
People were bored with Grunge which was everywhere at the time. People wanted Bon Jovi back and they returned with a 10 million plus selling album. I would even suggest no solo albums this time either. There has just been too much in a to short space of time.
If you get the chance to see them on The Circle tour then do so as they are still one of the best live acts around. It should hopefully for the sake of the band be the last time you get to see them in a long while….
Posted under Music, Music News